GTA 6 Pre-Orders Soar: Ultimate Edition Leads the Charge

The highly anticipated Grand Theft Auto VI has been making waves in the gaming community, with pre-orders opening on June 25. According to Take-Two Interactive CEO Strauss Zelnick, fans are opting for the Ultimate Edition, priced at $99.99, over the Limited Edition, which costs $79.79. This trend was revealed during a live interview on CNBC Squawk Box, where Zelnick shared his insights on the pre-order process. The preference for the Ultimate Edition may be attributed to the fact that avid gamers are among the first to pre-order, and they are willing to pay a premium for the enhanced experience. The pricing of GTA 6 has been a topic of debate, with some arguing that it is relatively cheap considering the inflation rate, while others believe it should be lower. However, Zelnick's comments suggest that Rockstar Games is embracing a digital-first approach, which may render physical discs obsolete in the near future. In fact, the company is set to premiere the first GTA 6 gameplay 'Extended Look' on Netflix on August 27, and the game is slated for release on November 19, 2026.