Modi's Social Media Makeover: Can Instagram Reels Win Over India's Young Voters?

In a bid to reconnect with India's youth, Prime Minister Narendra Modi has embarked on a social media revamp, leveraging Instagram to showcase his more relaxed and casual side. The move comes on the heels of widespread protests by Gen Z voters, who are demanding better job and education opportunities. With the 2029 general elections looming, Modi's party is keen to tap into the vast and influential demographic of young voters. By sharing selfie-style videos and adopting a more conversational tone, the Prime Minister aims to appear more relatable and authentic to his younger audience. The party's digital strategy has also been tweaked to incorporate more raw and unedited content, in a departure from the traditional, scripted messaging. As the BJP seeks to rebrand itself as a youth-friendly party, it remains to be seen whether this new approach will resonate with the country's young voters.